5 Digital Marketing Mistakes

   Most of the companies around the world are using digital marketing, however, is not just to create a digital marketing the success is to catching up the latest online marketing trends. 
The following  digital marketing mistakes could be avoid in  order to succeed in the long term. 

1.   Letting your website attractive: 

      It is not just to develop a website and spend a big amount of money on it. Websites are created in order to help existing customers and attract new ones. Rule 1: Create and keep attractive website. The success is to be unforgettable, memorable website and not blend in. 

  It is useful to develop a website through a content management system in order to make changes easily without an expert's help. 

2.   Rushing into things. 

  Creating a social media account is easy, however Rule 2: the point is to know your market-how it gonna work, segmentation, what do you want to achieve and how. Each different social media attract different type of people. Company needs to think what social media will choose. 

  if it wishes to create multiple accounts this is good but in the short term if one account is better and has more fans such as Tweeter is more active than Facebook then it needs to keep this active by create attractive tweets. According to that the company needs to make a little research in order to see the most busy time in the network. 

3. Enough and correct resources. 

  Companies have to develop a great social networking accounts with lot's fans. In order to keep this success some tasks are needed. For example a company have to tweet five times a day,share 5 different photos a week on Facebook and upload two videos a week on Youtube. Rule 3: companies have to make soure that have the correct digital marketing team that it will be responsible for the concept of these tasks and to be on time. 

4. SEO Spamming.

   Rule 4:Keywords are important!!!. By using keywords or key phrases in the content company will be at the top of the search engine results. Secondly high quality content is important. Google keeps on giving emphasis that is what they are looking for. 

5. Testing .

 Each people has a different preference, each customer needs something different and prototype in order to be attracted. Rule 5: Try and test different methods and identify which one is more attractive. One small word can make the difference. A good call to action (CTA) is designed to attract customers. The traditional keywords "Buy Now"and "Click Here" are not so effective. 

References:

• Marcy.W(2013) '5 Direct Marketing Mistakes and how to avoid them' Direct Marketing News, 22 October 2013 [Online] <http://www.dmnews.com/5-direct-marketing-mistakes-and-how-to-avoid-them/article/317389/> [accessed 5 March 2014]
• Jamie Wallis "Marketing"(2014) '5 Digital Marketing Mistakes and how to avoid them' [Online] <http://www.jamiewallis.net/5-digital-marketing-mistakes-and-how-to-avoid-them/> [accessed 5 March 2014]
• Grimms. K (2013) 'The 5 Most Common Digital Marketing Mistakes' Dash Burist 1 November 2013 [Online] <http://dashburst.com/common-digital-marketing-mistakes/> [accessed 5 March 2014] 

5 Digital Marketing basics

5 Digital Marketing basics

Companies have to take into consideration these five basics in order to built a strong digital marketing.

                     

1.  Brand identification and consistency:

According to Mathew Childs “Understanding what your brand stands for is the north star that should guide all your online activities”. In other words customers has to know the basics information for the company and the company itself has to identifying its brand across all channels such as website, mobile apps, social network and email.

2.  Search marketing:

According to Fleishman-Hillard around 89% of customers use a search engine to find information on products or services before buying and 70% of purchase decisions begin with a search, so the company has to built a well known digital marketing in order to become in the first options in the search engine. 

3.  Content optimization:

According to Martin Smalley “if a website doesn’t have valuable, original content, it won’t perform well. The company has to create an attractive content in order to tend the curiosity to customers. Also Smalley says “Search engines punish websites that don’t have frequently updates content”

4.   Social Media outreach

Social media gives the opportunity to the company to have a conversation with its customers. It acts as an interactive way to communicate with them. Also gives the opportunity to become a well known quicker by invite members to join the company through the social network, to inform them for the latest news and any other information for the company. According to Simona Stefanescu suggests that companies have to pick two or three social media platforms (facebook, Twitter, mobile apps) and concentrate on mastering those. Also suggests that Facebook is the best is like a king because is the largest social media platform in the world and available in most countries.  In addition, Twitter is a good choice for those based on information. 

5.  Sale leads and conversion

The CEO of SocialWise Media Group notes that it takes at least seven separate touches for a customer to respond. In order a company to achieve its goal in digital marketing has to make its customers to become fan of it either on Facebook or twitter, to download a white paper and sign up for its newsletter. This activities build a customer base over a long term.

Another way is Google Analytics which is a way to identify its customer by geographical location also who are its competitors. Google Analytics is free and easy to learn and indispensible according to Smalley.

Refferences:

Seale.S (2014) ‘Digital Marketing –mastering the basics’. The Guardian,14 February 2014  [Online] <http://www.theguardian.com/media-network/media-network-blog/2013/mar/06/digital-marketing-basics> [accessed 2 March 2014]

Shama.P ( 2013) ‘Introduction to Digital Marketing Game-Changing Techniques.’ Slideshare 20 September 2013 [Online] <http://www.slideshare.net/susioneill/introduction-to-digital-marketing-5642748> [accessed 2 March 2014]