Companies
spending on Digital Marketing
According to
Gartner survey which is based on 250 marketers from companies with more than
$500 million in revenue, companies spend 2.5% of their revenue on digital
marketing. In 2013, digital budgets had grown 9%.
Marketers argued
that digital marketing costs less than traditional techniques and the money
that remain they prefer to reinvest in their digital programs. 28% of the
marketers they have reduced their traditional advertising. Companies are
focusing on improving their customer service by create sites, mobile app and
online shopping. Most people are using social networking in order to attract
more customers.
According to econsultancy(2012)
in 2012 71% of the business was planning to increase their spend on digital
marketing. Most of the companies’ investment was on Business analytics/web
analytics (46%), CRM (45%) and Content Management System (41%). Also due to the
increase on digital marketing spending business in 2013 was planning to recruit
more digital marketers.
Tesco and Taco
Bell are most interactive brands on Twitter (econsultancy,2013). Socialbakers
show that Tesco was the most active UK brand on Twitter, Nando’s came second and
M&S third.
Refferences:
- Dignan.L(2013) 'Digital marketing spend increasing, says Gartner' Between the lines, 13 March 2013 [Online] <http://www.zdnet.com/digital-marketing-spend-increasing-says-gartner-7000012554/> [accessed 26 February 2014]
- Frank.A(2013) 'Companies set to increase spending on Digital Marketing' Direct Marketing news,16 April 2013 [Online] <http://www.dmnews.com/companies-set-to-increase-spending-on-digital-marketing/article/289035/> [accessed 26 February 2014]
- Moth,D (2013) '71% of businesses plan to spend more on digital marketing technology in 2013' Econsultancy, 11 February 2013 [Online] <https://econsultancy.com/blog/62095-71-of-businesses-plan-to-spend-more-on-digital-marketing-technology-in-2013> [accessed 26 February 2014]
