Tesco was found in 1919 by Jack Cohen. Is the biggest retailer in UK and the world's 3rd largest supermarket by sales and has the 32% of the market share. (grocerynews.com)
Digital Marketing Strategies:
Focusing on the groceries department, Tesco has introduced different methods in order to satisfy customers' needs and to attract new customers.
First of all, Tesco Club Card is a key point for both company and customers, by using this club card customer can gain points through their shopping and get awarded by get discount on the checkout.
Also Tesco operates two Facebook pages , Twitter Accounts, Mobile Apps for Android and IOS, E-mail Campaigns and its official Website. Through these all social net workings Tesco is trying to inform its customers for different offers, introduce competitions with different awards. The purpose of these activities is to gain more customers and the existing ones to be pleasant and to continue to support Tesco supermarket.
Refferences:
Grocerynews(2013) Market Share [Online] < http://grocerynews.org/2012-06-16-08-27-26/supermarkets-market-share>
Grocerynews(2013) Market Share [Online] < http://grocerynews.org/2012-06-16-08-27-26/supermarkets-market-share>
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Tesco (2013) About us [Online] < http://www.tescoplc.com/index.asp?pageid=6> [accessed 14 February 2014]
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