5 Digital Marketing basics

5 Digital Marketing basics

Companies have to take into consideration these five basics in order to built a strong digital marketing.

                     

1.  Brand identification and consistency:

According to Mathew Childs “Understanding what your brand stands for is the north star that should guide all your online activities”. In other words customers has to know the basics information for the company and the company itself has to identifying its brand across all channels such as website, mobile apps, social network and email.

2.  Search marketing:

According to Fleishman-Hillard around 89% of customers use a search engine to find information on products or services before buying and 70% of purchase decisions begin with a search, so the company has to built a well known digital marketing in order to become in the first options in the search engine. 

3.  Content optimization:

According to Martin Smalley “if a website doesn’t have valuable, original content, it won’t perform well. The company has to create an attractive content in order to tend the curiosity to customers. Also Smalley says “Search engines punish websites that don’t have frequently updates content”

4.   Social Media outreach

Social media gives the opportunity to the company to have a conversation with its customers. It acts as an interactive way to communicate with them. Also gives the opportunity to become a well known quicker by invite members to join the company through the social network, to inform them for the latest news and any other information for the company. According to Simona Stefanescu suggests that companies have to pick two or three social media platforms (facebook, Twitter, mobile apps) and concentrate on mastering those. Also suggests that Facebook is the best is like a king because is the largest social media platform in the world and available in most countries.  In addition, Twitter is a good choice for those based on information. 

5.  Sale leads and conversion

The CEO of SocialWise Media Group notes that it takes at least seven separate touches for a customer to respond. In order a company to achieve its goal in digital marketing has to make its customers to become fan of it either on Facebook or twitter, to download a white paper and sign up for its newsletter. This activities build a customer base over a long term.

Another way is Google Analytics which is a way to identify its customer by geographical location also who are its competitors. Google Analytics is free and easy to learn and indispensible according to Smalley.

Refferences:

Seale.S (2014) ‘Digital Marketing –mastering the basics’. The Guardian,14 February 2014  [Online] <http://www.theguardian.com/media-network/media-network-blog/2013/mar/06/digital-marketing-basics> [accessed 2 March 2014]

Shama.P ( 2013) ‘Introduction to Digital Marketing Game-Changing Techniques.’ Slideshare 20 September 2013 [Online] <http://www.slideshare.net/susioneill/introduction-to-digital-marketing-5642748> [accessed 2 March 2014]