5 Digital Marketing Mistakes

   Most of the companies around the world are using digital marketing, however, is not just to create a digital marketing the success is to catching up the latest online marketing trends. 
The following  digital marketing mistakes could be avoid in  order to succeed in the long term. 

1.   Letting your website attractive: 

      It is not just to develop a website and spend a big amount of money on it. Websites are created in order to help existing customers and attract new ones. Rule 1: Create and keep attractive website. The success is to be unforgettable, memorable website and not blend in. 

  It is useful to develop a website through a content management system in order to make changes easily without an expert's help. 

2.   Rushing into things. 

  Creating a social media account is easy, however Rule 2: the point is to know your market-how it gonna work, segmentation, what do you want to achieve and how. Each different social media attract different type of people. Company needs to think what social media will choose. 

  if it wishes to create multiple accounts this is good but in the short term if one account is better and has more fans such as Tweeter is more active than Facebook then it needs to keep this active by create attractive tweets. According to that the company needs to make a little research in order to see the most busy time in the network. 

3. Enough and correct resources. 

  Companies have to develop a great social networking accounts with lot's fans. In order to keep this success some tasks are needed. For example a company have to tweet five times a day,share 5 different photos a week on Facebook and upload two videos a week on Youtube. Rule 3: companies have to make soure that have the correct digital marketing team that it will be responsible for the concept of these tasks and to be on time. 

4. SEO Spamming.

   Rule 4:Keywords are important!!!. By using keywords or key phrases in the content company will be at the top of the search engine results. Secondly high quality content is important. Google keeps on giving emphasis that is what they are looking for. 

5. Testing .

 Each people has a different preference, each customer needs something different and prototype in order to be attracted. Rule 5: Try and test different methods and identify which one is more attractive. One small word can make the difference. A good call to action (CTA) is designed to attract customers. The traditional keywords "Buy Now"and "Click Here" are not so effective. 

References:

• Marcy.W(2013) '5 Direct Marketing Mistakes and how to avoid them' Direct Marketing News, 22 October 2013 [Online] <http://www.dmnews.com/5-direct-marketing-mistakes-and-how-to-avoid-them/article/317389/> [accessed 5 March 2014]
• Jamie Wallis "Marketing"(2014) '5 Digital Marketing Mistakes and how to avoid them' [Online] <http://www.jamiewallis.net/5-digital-marketing-mistakes-and-how-to-avoid-them/> [accessed 5 March 2014]
• Grimms. K (2013) 'The 5 Most Common Digital Marketing Mistakes' Dash Burist 1 November 2013 [Online] <http://dashburst.com/common-digital-marketing-mistakes/> [accessed 5 March 2014]