A quality website is an important tool for the success of an organisation.
The information below can help you to identify why a website is important and what are the benefits if having it.
- Why?
A quality website can help the company to attract visitors and increase sales. Is a way to capture traffic on the internet. 30% of the world's population is using internet and 21% of people's spending time is on searches, so through a website customers can find information for the organisation without using phone and email and not during business hours. A website is a way to communicate more easily with customers and also customers can easily learn more about the organisation.
- Benefits
The first and most important benefit for the organisation is sales. Also since "search engine" is one of the most popular activities on the internet (92%) by operating a website allowed to become accessible around the world.
Furthermore,through the website the organisation can easily make cheap market research because through the website can create online surveys and visitor pools in order to identify which customers' attracts as a company. Also can identify other useful information such as; geographical position, age and gender. Customers can give feedback to the company in order to satisfy their needs and expectations.
Refferences
- Startup Accelerator (2014) ''Why is a quality business website so important" [Online] <http://startupaccelerator.org/blog/why-is-a-quality-business-website-so-important> [accessed 8 April 2014]
- Internet Worlds Stats (2014) Worls Stats [Online] <http://www.internetworldstats.com/stats.htm> [accessed 8 April 2014]
- John Simms (2005) '12 Benefits of having a website' Web World 2005 [Online] <http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Website.html> [accessed 8 April 2014]
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