Four New Digital Marketing Models

Booz & Company has identified four new Digital Marketing Models which are equally and successful.

1. Digital Branders.The primary goal of this model is to engage new customers to the brand and driving loyalty through manifold experiences with the brand. Digital Branders frequently are consumer products companies or other companies that focus on developing and renovating brand equity and deeper consumer engagement. These companies are changing their investment to more extraordinary digital multimedia experiences  rather than the traditional linear advertising. The new investment can engage customers to the brand in new approaches.
   
2. Customer Experience Designers.
   Use customer data and insights to produce a greater end - to- end brand experience for their customers. Frequently these companies such as financial -services companies, airlines, hotels and retailers develop their  business models according to customer service. The aim of these companies is to create a close relationship with their customers and build a loyal customer base. 
   
3. Demand Generators. Demand Generators purpose is to driving online traffic and  converting sales towards channels in order to maximize marketing efficiency and increase their profits. Using all digital marketing strategy elements such as; website design, search engine optimization, mobile applications and engagement in social communities in the purpose of modified sales and increase loyalty. In addition are focusing on driving volume and efficiency, emotional branded experiences that Digital Branders pursue.
   
   
4. Product Innovators.The product Innovators use digital marketing to help the organisation to classify, built and roll out new digital products and services. As a result will increase the value of the company.

References

• E,M. P,M. S,S. (2014) 'How to choose the right Digital Marketing Model' Strategy - Business , 27th January 2014 [Online] <http://www.strategy-business.com/article/00241?pg=all> [accessed 25 April,2014]