4 Digital Marketing Benefits for Small Business
58% of people are using social networking not only for chatting and reading latest news but also for purchasing products. This means that an online website is crucial for a small business as it give the opportunity to gain more customers and increase profits. Digital Marketing gives the advance to increase business's product and service awareness. So what are the Digital Marketing benefits for small business.
1. Increase Sales and Customers.
Through Digital Marketing a business can easily gain new customers and increase profits and sales as are essential for the business to survive. Digital Marketing gives the opportunity to choose the most suitable social network for the company such as website, social media, mobile application, video marketing and more.
One important tip is to choose company's segment group but if it has more than one segment group it is fine but it is crucial to create the right offer and adv for the right customer group. An example of small business that is using Digital Marketing is Candy Cupcakes in Leicester. This small business through social networks such as Facebbok and Twitter accounts increase its customers and sales.
2. Control Competition
Most of the companies that are using Digital Marketing become more and more competitive. A small business through Digital Marketing and Social Networking can easily identify its competitive position within the industry. For example through Google Alerts can find competitors' latest news, products and strategies.
3. Improve Business Capabilities
Through a website for example a business can communicate with oversea customers and sell its products. Also can improve business first impression and profile. However a strong profile is needed in order to be advantage and not a disadvantage. For example a supplier might view business profile through a website if it is not attractive and faith might lose the supplier. So STRONG PROFILE AND ATTRACTIVE WEBSITE.
4. Build business Prestige
By creating a website customers can find information for the company but also can find information from reading feedback from customers. By joining a third party website such as Tripadvisor can help the company to view more feedback and comments and develop its performance.
Reference
- Statistic Brain (2014) 'Social Networking Statistics' [Online] <http://www.statisticbrain.com/social-networking-statistics/> [accessed 6 May 2014]
- Richardson, M (2013) ' 4 Benefits of Digital Marketing for Small Business' JDR Group Digital Prosperity, 21 September 2013 [Online] <http://blog.jdrgroup.co.uk/digital-prosperity-blog/bid/337025/4-Benefits-Of-Digital-Marketing-For-Small-Businesses> [accessed 6 May 2014]
Attractive content with good promotions only should keep the visitors for long term and also help to reduce the bounce rate of website.
ReplyDeleteWeb Design Companies Bangalore | Website Development Company Bangalore
There are many advantages of digital marketing, including:
ReplyDelete1. It's more affordable to deploy than traditional marketing and advertising
2. Digital marketing goes from planning to execution more quickly.
3. Digital marketing gives fans/viewers/readers a chance to share your content.
4. Digital marketing campaigns are easier to attach to other campaigns.
5. Digital marketing campaigns have longer shelf lives.
6. It's easier to change or stop a digital marketing campaign after it starts.
7. Digital marketing gives the brand more time and space to tell its story.
Due to the rise in demand for digital marketing many digital agencies are providing some of the best online marketing services to the clients.
In order to sustain your business in the complex marketing world it is very important to pick the best strategies to reach out to your potential customers. I am also a brand owner and have already been using the pay-per-click along with facebook ad management services. Very satisfied with the results.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThanks very much for the wonderful post. Excellent read and great learning.Eagerly awaiting the next one.Benefits of Digital Marketing for Small Business Explained
ReplyDelete