Push Versus Pull Digital Marketing

Digital Marketing is marketing through electronic devices such as computers, tablets, smartphones cell phones to engage with consumers and other business partners.

There are two types of Digital Marketing;

The Pull  digital marketing  which include websites, blogs and media like audio and video are good examples of pull digital marketing techniques. Users need to have a specific URL  to view the content.
The Push  digital marketing involves both the marketer as well as the recipients. RSS, Mails, Text Messages are example of push digital marketing.

                                                                                               (taken from http://stratablue.com/push-and-pull-marketing-growth-hacking/) 

  As already stated above the Pull Digital Marketing consumers visit the source of information or website that are searching on the other hand,through  Push Digital Marketing  consumers receive the information that they are interesting by viewing advertisements. There are advantages and disadvantages of the two strategies

  The Pull Strategy request low technological requirements and there are no limits on the size of the file. Nevertheless, more marketing is required include little or no tracking of website visitors. Also there is no personalisation of messages to encourage consumers to visit again the website.

  The Push Strategy include tracking of consumer preference, high sales of conversion rates and personalised messages. However, sometimes adv being blocked, delivery technology is required and compliance with the Can Spam Act of  2003.

(taken from http://www.marketing-made-simple.com/articles/push-pull-strategy.htm#.U4YaNsQW0fU)






References: 

Small Business SEO Services (2014) 'Internet Digital Marketing Push V Pull' 31 December 2010 [Online]
<  http://stratablue.com/push-and-pull-marketing-growth-hacking/ > [accessed 28 May 2014]

 Strata Blue (2014) 'Push and Pull Marketing for Growth Hacking' 18 March 2014 [Online] <http://stratablue.com/push-and-pull-marketing-growth-hacking/> [accessed 28 May 2014]

Digital Marketing Consultant (2014) 'Pros and Cons of Digital Marketing' 23 January 2011 [Online] <http://digitalmediaconsult.wordpress.com/2011/01/23/pros-and-cons-of-digital-marketing/> [accessed 28 May 2014]