Four New Digital Marketing Models

Booz & Company has identified four new Digital Marketing Models which are equally and successful.

1. Digital Branders.The primary goal of this model is to engage new customers to the brand and driving loyalty through manifold experiences with the brand. Digital Branders frequently are consumer products companies or other companies that focus on developing and renovating brand equity and deeper consumer engagement. These companies are changing their investment to more extraordinary digital multimedia experiences  rather than the traditional linear advertising. The new investment can engage customers to the brand in new approaches.
   
2. Customer Experience Designers.
   Use customer data and insights to produce a greater end - to- end brand experience for their customers. Frequently these companies such as financial -services companies, airlines, hotels and retailers develop their  business models according to customer service. The aim of these companies is to create a close relationship with their customers and build a loyal customer base. 
   
3. Demand Generators. Demand Generators purpose is to driving online traffic and  converting sales towards channels in order to maximize marketing efficiency and increase their profits. Using all digital marketing strategy elements such as; website design, search engine optimization, mobile applications and engagement in social communities in the purpose of modified sales and increase loyalty. In addition are focusing on driving volume and efficiency, emotional branded experiences that Digital Branders pursue.
   
   
4. Product Innovators.The product Innovators use digital marketing to help the organisation to classify, built and roll out new digital products and services. As a result will increase the value of the company.

References

• E,M. P,M. S,S. (2014) 'How to choose the right Digital Marketing Model' Strategy - Business , 27th January 2014 [Online] <http://www.strategy-business.com/article/00241?pg=all> [accessed 25 April,2014] 

Website - Important tool for an organisation.

 
A quality website is an important tool for the success of an organisation.
 
The information below can help you to identify why a website is important and what are the benefits if having it.

• Why?

A quality website can help the company to attract visitors and increase sales. Is a way to capture traffic on the internet. 30% of the world's population is using internet and 21% of people's spending time is on searches, so through a website customers can find information for the organisation without using phone and email and not during business hours. A website is a way to communicate more easily with customers and also customers can easily learn more about the organisation. 

•   Benefits

The first and most important benefit for the organisation is sales. Also since "search engine" is one of the most popular activities on the internet (92%) by operating a website allowed to become accessible around the world.
  Furthermore,through the website the organisation can easily make cheap market research because through the website can create online surveys and visitor pools in order to identify which customers' attracts as a company. Also can identify other useful information such as; geographical position, age and gender. Customers can give feedback to the company in order to satisfy their needs and expectations. 









Refferences 

• Startup Accelerator (2014) ''Why is a quality business website so important" [Online] <http://startupaccelerator.org/blog/why-is-a-quality-business-website-so-important> [accessed 8 April 2014]
• Internet Worlds Stats (2014) Worls Stats [Online] <http://www.internetworldstats.com/stats.htm> [accessed 8 April 2014]
• John Simms (2005) '12 Benefits of having a website' Web World 2005 [Online] <http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Website.html> [accessed 8 April 2014]