Push Versus Pull Digital Marketing

Digital Marketing is marketing through electronic devices such as computers, tablets, smartphones cell phones to engage with consumers and other business partners.

There are two types of Digital Marketing;

The Pull  digital marketing  which include websites, blogs and media like audio and video are good examples of pull digital marketing techniques. Users need to have a specific URL  to view the content.
The Push  digital marketing involves both the marketer as well as the recipients. RSS, Mails, Text Messages are example of push digital marketing.

                                                                                               (taken from http://stratablue.com/push-and-pull-marketing-growth-hacking/) 

  As already stated above the Pull Digital Marketing consumers visit the source of information or website that are searching on the other hand,through  Push Digital Marketing  consumers receive the information that they are interesting by viewing advertisements. There are advantages and disadvantages of the two strategies

  The Pull Strategy request low technological requirements and there are no limits on the size of the file. Nevertheless, more marketing is required include little or no tracking of website visitors. Also there is no personalisation of messages to encourage consumers to visit again the website.

  The Push Strategy include tracking of consumer preference, high sales of conversion rates and personalised messages. However, sometimes adv being blocked, delivery technology is required and compliance with the Can Spam Act of  2003.

(taken from http://www.marketing-made-simple.com/articles/push-pull-strategy.htm#.U4YaNsQW0fU)






References: 

Small Business SEO Services (2014) 'Internet Digital Marketing Push V Pull' 31 December 2010 [Online]
<  http://stratablue.com/push-and-pull-marketing-growth-hacking/ > [accessed 28 May 2014]

 Strata Blue (2014) 'Push and Pull Marketing for Growth Hacking' 18 March 2014 [Online] <http://stratablue.com/push-and-pull-marketing-growth-hacking/> [accessed 28 May 2014]

Digital Marketing Consultant (2014) 'Pros and Cons of Digital Marketing' 23 January 2011 [Online] <http://digitalmediaconsult.wordpress.com/2011/01/23/pros-and-cons-of-digital-marketing/> [accessed 28 May 2014]

4 Digital Marketing benefits for Small Business.

                 4 Digital Marketing Benefits for Small Business 

  58% of people are using social networking not only for chatting and reading latest news but also for purchasing products. This means that an online website is crucial for a small business as it give the opportunity to gain more customers and increase profits. Digital Marketing gives the advance to increase business's product and service awareness. So what are the Digital Marketing benefits for small business.

1. Increase Sales and Customers. 

  Through Digital Marketing a business can easily gain new customers and increase profits and sales as are essential for the business to survive. Digital Marketing gives the opportunity to choose the most suitable social network for the company such as website, social media, mobile application, video marketing and more. 

  One important tip is to choose company's segment group but if it has more than one segment group it is fine but it is crucial to create the right offer and adv for the right customer group. An example of small business that is using Digital Marketing is Candy Cupcakes in Leicester. This small business through social networks such as Facebbok and Twitter accounts increase its customers and sales. 

2. Control Competition

Most of the companies that are using Digital Marketing become more and more competitive. A small business through Digital Marketing and Social Networking can easily identify its competitive position within the industry. For example through Google Alerts can find competitors' latest news, products and strategies. 

3. Improve Business Capabilities

Through a website for example a business can communicate with oversea customers and sell its products.   Also can improve business first impression and profile. However a strong profile is needed in order to be advantage and not a disadvantage. For example a supplier might view business profile through a website if it is not attractive and faith might lose the supplier. So STRONG PROFILE AND ATTRACTIVE WEBSITE. 

4. Build business Prestige 

By creating a website customers can find information for the company but also can find information from reading feedback from customers. By joining a third party website such as Tripadvisor can help the company to view more feedback and comments and develop its performance. 

Reference

• Statistic Brain (2014) 'Social Networking Statistics' [Online] <http://www.statisticbrain.com/social-networking-statistics/> [accessed 6 May 2014]
• Richardson, M (2013) ' 4 Benefits of Digital Marketing for Small Business' JDR Group Digital Prosperity, 21 September 2013 [Online] <http://blog.jdrgroup.co.uk/digital-prosperity-blog/bid/337025/4-Benefits-Of-Digital-Marketing-For-Small-Businesses> [accessed 6 May 2014]